BRAND COMMUNICATION

YAT

Knaus motorhomes & caravans

PROJECT INFORMATION

THE YOUNG ACTIVE TRAILER BY KNAUS

A trailer with a unique function that offers everything you need in your free time: Plenty of space for transportation, sleeping and cooking. Designed to be robust and compact, with detail solutions to impress.

As part of the European market launch, Ralf Schuppan was commissioned by A&F with development of the image and brand communication in the B2C and B2B area.

PRINT

ADVENTURE & FREEDOM

The YAT presents itself with an unconventional design for all adventurers who do not accept any limits, want to be flexible in terms of mobility and enjoy being unrestricted: Young, agile and tough.

GUERILLA ADVERTISING

THE TRAILER FOR EVEN MORE FREEDOM

The advantages offered by the YAT to the target group of motorcyclists are consistently communicated using a trailer. This is simply attached to the motorbike handlebars at biker meetups as part of a guerilla campaign.

ADVERTS

BORN TO BE FREE

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