BRAND DEVELOPMENT

CORPORATE DESIGN

KNAUS

motorhomes & caravans

PROJECT INFORMATION

MOTORHOMES & CARAVANS

With the swallow as its trademark, the company established by Helmut Knaus has stood for innovation and passion in the development and manufacture of innovative leisure vehicles for more than 50 years. During the course of brand development, Ralf Schuppan was assigned by A&F with redesign of the brand logo and integrative implementation of product and brand communication.

PROJECT FEATURES

SIGNET & LOGO

ON TRACK WITH THE SWALLOWS

When redesigning the signet, the aim was to avoid the risk of losing the recognition value of the pair of swallows whilst putting them in a new and modern context. With formal correction of the wing position and a dynamically slimline shape, it was possible to release the swallows from their square outlining frame and refocus them in a round spot.

BRANDING

FREEDOM TO CREATE EMOTION

Applications on motorhomes and caravans allow the Knaus swallows to become dynamic brand ambassadors. The new signet is positioned on the motorhome radiator grille and now replaces the logos of the respective automobile manufacturer: Standardized and strong branding for the entire Knaus fleet.

DESIGN & IMAGERY

SPORTY & DYNAMIC

To harmonize with the blue-gray silvery color design of the new Knaus branding, the cross-brand image communication presents itself in a sporty, automobile style with a reduced color range and dynamic contrasts in both the motorhome and caravan segment.

PRINT

HOLIDAYS MADE IN BAVARIA

You will feel at home anywhere in a Knaus motorhome or caravan; wherever the journey may take you. The new international brochure and communication design is presented as clearly and invitingly as the harmonious conceptualization of Knaus' vehicle concepts.

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