The Knaus Tabbert Group from the Lower Bavarian town of Jandelsbrunn managed to establish itself in the European luxury motorhomes segment with its development of the C LINER. The hybrid, which has been honored with the red dot design award, brings together the advantages of an agile motorhome with the efficiency of a flexible, mobile workstation.
As part of the European market launch, Ralf Schuppan from A&F was commissioned with creative direction for the holistic image and brand communication in the B2C and also B2B segment.
An individual photo concept was developed for the market introduction, focusing on the automobile and urban character of the C LINER. Accentuated lights and strong contrasts emphasize the unusual shaping, which set new trends for the industry at this point in time.
URBAN AGILITY WITH A LUXURIOUS FEEL
BOUNDLESS FREEDOM FOR PEOPLE WITH STYLE
The print communication is orientated towards discerning individuals who prefer the new type of automobile travel without making any sacrifices.