The advantages of the strip of 10 entry tickets to the Karoli Badeparks Waldkirchen – in conjunction with a discount promotion – were to be communicated with a targeted advertising campaign. With the motto: »Pack your trunks; grab your strip of 10 …« SCHUPPAN CREATIVE SOLUTIONS focused its creation on the likability of the well-known Berlin lido. Positive feedback from the Waldkirchen population was the direct result: The sales figures topped all the initiators' turnover expectations within the first few days.
A FRESH IDEA…
The attractive discount campaign was introduced in a handy flyer. This was distributed as a circular to the Waldkirchen tourist office and all Waldkirchen homes and addresses in the surrounding region.