Have you heard of the pearls, or "die Perle Tirols?" Almost everyone in the area around Freyung in the Bavarian Forest knows the cozy, quaint locality. The gourmet restaurant opened by Josef Habel in 2012 stands for the finest Austrian cuisine and warm Tirol hospitality. SCHUPPAN CREATIVE SOLUTIONS was given the assignment of brand and design development, presentation of the locality and crossmedia brand communication.
AN AUSTRIAN ATTITUDE TO LIFE
The design development focused on the Tirol attitude towards life and the special charm of Austrian cuisine. The requested link between tradition and modern was created through retrospective branding, which communicates the brand mythos in a lively and emotional way.
SIGNET AND KEYVISUAL
COASTERS, NOTEPADS AND VOUCHERS
ENJOYMENT CLOSE UP
The rustic coziness and pleasure experience of the specialty restaurant is staged very emotionally and attractively on the image photos. With exciting close-ups and tasteful details, they reflect the exact atmosphere that guests experience when dining at Perle Tirols.
RESPONSIVENESS SERVED ON A TABLET
The website design puts the restaurant's emotional space experience at the forefront. Large-format images and the targeted use of the parallax effect give the visitors a high-enjoyment online experience with an almost realistic spatial effect.
A very simple yet very attractively designed image animation is continuously shown in the lobby of the nearby health resort. This very effective advertising measure means that the Perle Tirols is visited by new resort guests and ones who are happy to return.