The carpentry firm established by Jürgen Beckmann in 1990 is now one of the most renowned master enterprises for exclusive staircase construction in northern Germany. The Beckmann staircase factory represents excellent craftsmanship with individual design. SCHUPPAN CREATIVE SOLUTIONS was commissioned with brand positioning, development of the Corporate Identity and general communication for the company's new orientation.
HOW STAIRCASES WORK
During the course the Corporate Design development, SCHUPPAN CREATIVE SOLUTIONS created a surprising and also consistent visual connection between the name and product in the design of the new brand logo. The »C« in BECKMANN turns into a stylised spiral staircase: The new brand signet.
LOGO WITH CLAIM
STEP BY STEP
The branding concept includes holistic implementation of the design: As a brand label on staircases, building and exterior design, vehicle fleet labelling, direction and information signs, corporate clothing and further more areas.
The new website presents all relevant facts involving staircase manufacture on several levels. Large-scale images and user-friendly design elements transport the company's quality and performance promise and convey its exceptional quality and design claim.
In the lobby, office and consultancy studio, existing architectural elements of the company building unite with new Corporate Design components. Materials, timbers and fittings can be held and felt in the planned Concept-Studio and presented using multimedia in simulated 3D models.